Klufer
- Web Design
- Branding
- Illustration
Klufer is an art eCommerce website selling art prints, stickers, and merch such as t-shirts and bags. I provided branding, illustration, and web design services for the project during a time of growth for the website. The brand aims to be fun, colorful, and lighthearted. This is applied across the entire brand from the website to print by utilizing a bright orange and off-white color palette along with bold playful fonts.
Branding
Branded Materials
Website design
Originally, the site only offered a couple of products, but as the product inventory and customer base grew, so did the site requirements. The website redesign focused on improving the user experience of the site by making it easier for customers to find the products are looking for. This was done by categorising products and improving the responsive design for mobile and tablet.
