Global Citizen is a monthly newsletter and video series designed to inform subscribers about the advantages of embracing a global lifestyle. As an extension of International Living, Global Citizen has a singular mission: to help its members explore the best ways to diversify their lives internationally—enabling them to achieve greater freedom in how they live, work, and invest.
As the lead designer for this project, I was responsible for the branding and logo design. The visual identity of Global Citizen reflects its commitment to offering premium travel and investment services, which is evident in the carefully chosen color palette and typography. This branding is consistently applied across all marketing materials to reinforce the Global Citizen brand.